Sealing the Deal with Compelling Product Descriptions
Product descriptions are the handshakes that seal the deal with your customers. Your SEO and marketing efforts drive consumers to your product pages. If you don’t deliver compelling, thorough, and accurate product descriptions, you’ll lose more than sales–you’ll lose the marketing resources you spent as well as a new generation of customers.
Maintaining accurate product descriptions ensures that your customers know exactly what they are buying. This will keep your return rates low and your customer satisfaction high.
Nearly One Million Descriptions and Counting
Content26 has produced nearly one million unique product descriptions for some of the world’s most renowned manufacturers and e-commerce sites. We specialize in:
- Enhanced product detail pages for your most important products and your top-tier retail sites
- Fast-turnaround, high-volume catalog cleanup for your retail sites
- Customized content and meta data for your own site
Increase Conversion Rates with Enhanced Product-Detail Pages
We specialize in producing enhanced product pages for e-commerce sites. Our enhanced product pages incorporate lifestyle images, branding elements, and compelling content that translates product features into user benefits, so your customers can clearly understand the value-add your products will bring to their lives. Our product descriptions set the standard and show immediate and measurable ROI.
High-Volume Catalog Cleanup
For manufacturers with high SKU counts, we also produce fast-turnaround foundational content. This content is a cost-effective way to provide your Web site and e-commerce accounts with concise, accurate, and consistent descriptions. The final output of this content is determined by your e-commerce style requirements, but it generally includes concise, descriptive text, an accurate “in the box” listing, and sales bullet points.
Customized Manufacturer-Site Copy
For your manufacturer site, you may want a particular style that reflects your brand. You may want a bit more romantic copy than your retail sites allow, or you may want to highlight certain manufacturing or design elements. No matter how many products you have, we will help you customize your content approach, build your style guide, and produce rich, brand-specific product descriptions.
