Capturing Customers with Content Syndication

According to a 2010 Pew Research Tracking Survey, 58 percent of Americans use online retail sites to research products and services prior to purchasing, regardless of whether they ultimately buy online or in a brick-and-mortar store. To convert those consumers into your customers, it is crucial that you control your online content.

Having consistent product messaging across the Internet will help you increase your conversion rates at all points of sale, lower your return rates, and extend awareness of your brand. By using a syndication partner to distribute content across your network of online retailers, you’ll not only keep your content consistent, but you’ll also be able to easily update and manage it from a single source in real time.

Syndicating Enhanced Content Across 200+ Retail Sites

Syndicating enhanced content and rich media, such as product demos, product selectors, and video, is an ideal solution for the 20 percent of your products that deliver 80 percent of your revenue.

Studies consistently point to increased page-view times and conversion rates on product pages that include video and other interactive media.

At content26, we have forged unique relationships with the Internet’s leading content syndicators, allowing us to help you create best-in-class content for more than 200 online retailers. Regardless of which syndicator you are working with, we can help you produce enhanced product descriptions, 360-degree videos, product demos, and other rich media–each specifically calibrated to your retail accounts. Through syndication, you can ensure your products are consistently represented across your online channels.

Whether you are new to syndication or are currently working with a syndication provider, by working with content26, all your content creation and distribution needs can be covered at one convenient stop.