The content26 Executive Team

Tony Martinelli — Founding Partner | CEO

Tony has spent the past seven years expanding and developing comprehensive Content Merchandising Solutions for manufacturers and retailers. As the CEO and founding partner of content26, he is responsible for new business development, contracts, finances, and account management. Tony is a Whitman College graduate with a background in linguistics, logistics/statistics, and financial analysis.  When he’s not steering the ship at content26, you might find him skiing, playing racquetball, or sipping a glass of Rowan’s Creek.


Mark White — Founding Partner | COO

Mark has worked in online content since 1999, shortly after receiving his MFA from the University of Washington. A graduate of Williams College, his career includes stints in community and non-profit development, journalism, and publishing. He has overseen every step of content26′s growth from its genesis in a 200-square-foot windowless office to its current status as one of the world’s leading providers of product-detail content.


John Dresel — Partner | Advisor

John is a veteran in the retail/e-tail, broadcast media, and manufacturing industries. Prior to his content26 involvement, John was the president and COO of Tully’s Coffee Corporation. His continued interest in marketing stems from former managerial and executive roles with the Ackerley Group. John also acted as the vice president and general manager of KJR Sports and K-Lite Radio. Additionally, he was the president of the Ackerley Sports and Entertainment Group–an organization that oversaw all business and media for the Seattle Sonics and Seattle Storm. John currently serves as a general partner and adviser for content26, and he is also the president and CEO of Banner Marketing, an advertising and marketing company he bought in early 2010.

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